Arnotts Shapes - Art Direction

This was the first Arnotts TVC to be completely CG.

To meet the expectations of the client, the character, Antonio, was designed to be the love child of actor Eric Bana, Pixar's Mr. Incredible and human Shrek from Shrek 3. He then had to appeal to both young children and women aged 28+.

This piece won a Gold Award at the AEAF Awards in 2007. 3D and compositing were completed at The LaB Sydney.

Client:

Arnotts

Production Studio:

The LaB Sydney