ART DIRECTION | CONCEPT DESIGN

This spot stars Carrie Fisher as a therapist counseling a group of robots , one of which is voiced by Steve Buscemi, who feel obsolete. Unlike IBM’s Watson, these artificially intelligent machines don’t work well with humans. Many of them are more into world domination. One just wants to dust. Additional online spots spotlight different robots in individual therapy sessions with Fisher.

 
 
 

Client:
Lakeshore Entertainment

Concept Design:
Morten Rowley

Director:
Joe Pytka

Agency:
Ogilvy & Mather