ART DIRECTION | DESIGN
New and used friends over at Glassworks in Amsterdam approached SUPERVIXEN to art direct 3 separate online commercials for Nike.
Each commercial focussed on 1 of 3 key new features created by Nike's innovation team. These features were FLY KNIT, FREE SOLE and DRY FIT. SUPERVIXEN's role was to create a style of infographics that stylistically suited the nature of legitimate testing while being attractive enough for the viewer to understand what was being focussed on.
The following images are the initial style frames made to express how the graphics shall look and how best to shoot the footage plates to ensure a seamless, poetic and unencumbered design aesthetic chosen to explain the key elements. It was a balancing act between what is functional information and what is fitting to the design footprint of the overall piece.