DIRECTION | CREATIVE DIRECTION | DESIGN | ANIMATION | EDITING

Semi Permanent is the biggest design and creative conference on the planet.

 
 
 

For the 2011 Sydney conference opener, the Semi Permanent organisers approached SVPERVIXEN to develop an intro piece completely different to any other, given the tight turn around, and limited resources at such short notice, SVPERVIXEN set out to get an otherworldly titles design centred around the key element of the conference, the box and it's contrasting colour palette.

 
 

Initial inspiration for the style of the piece was taken from the inherent colour of the events. Each city had a colour assigned to it, red, green blue etc.. the only colour left out was yellow. This was taken as the universal colour we would use to represent all the events in the one animation.

Story wise, we chose to represent the conference as the strange ominous entity that it is, coming in from far away, traversing the landscape, and then planting itself firmly in the town in end up in. Much the way it is in reality.

And of course, Supervixen took the stage on Saturday, speaking about their work and ethos to a 3000+ strong crowd. As the first stage appearance as SVPERVIXEN, they didn't disappoint. Crowds flocked to the stage when Supervixen offered out skateboards to those brave enough to answer questions, and at the end, a virtual mosh pit ensued as the crowds swarmed over Élan stickers Supervixen spread out over the stage.

 
 
 

Client:
Semi Permanent

Director:
Morten Rowley
Daniel Bavell

Production Studio:
SUPERVIXEN STUDIO