CREATIVE DIRECTION | BRANDING | CAMPAIGN | TITLE DESIGN | EDITING
Friends at Ambience Entertainment reached out to us to rebrand and create the show package for the TV series adaptation of Tomorrow When The War Began. The brief specifically required a different look than the film (which we too created).
WHAT WE LIKE MOST ABOUT THIS PROJECT IS;
THE JUXTAPOSITION BETWEEN WHAT IS CALM AND WHAT WILL BE CHAOS.
Taking into consideration the new approach outlined by the client, SUPERVIXEN wanted to push 'contrast'. As mentioned in the word play of the title 'Tomorrow When The War Began'. Today was calm, tomorrow will be chaos. This was achieved by creating imagery from clean wallpaper being washed over with tomorrow's bullet riddled wallpaper to serene lakes being flushed with fire.
The ultimate goal was to drive home a more adult approach to the project.
One thing we always wanted to investigate was the application of clan tags. Used throughout the gaming world, clan tags are a way of dedicating loyalty or a allegiance to the crew you roll with. As the kids in this story are thrust into a roll of unity and dependence upon one another, we wanted to assign them, and all fans of the show to the [TMRW] clan.
This was created as an asset and all workers of the [TMRW] series who posted content in the name of the series done so with this clan tag infront of their name.
By the way, SUPERVIXEN's clan tag is [VIXN],...... juz sayin'
An example of clan tag executed by the public. Twitter comments either from series workers or fans were collected in-house and recreated with complimentary imagery then released throughout all social channels.