Whiskas Character - Art Direction

Mars Pet Care has relaunched Whiskas Tasty Textures for cats in Australia with an 
animated 3D purple cat appearing in two television commercials and online at The Cat Lounge. 
The Whiskas companies first 3D mascot.

Agency Whybin TWBA Melbourne needed a cat character that could convey a cheeky attitude 
while still retaining the mannerisms of a realistic cat.

In addition to character design, Supervixen helped finish the TVCs by designing and animating the end logo resolve.




Whybin TBWA Melbourne

Production Studio:

The LaB Sydney


Character Design | Daniel Bavell